Pharmaceutical companies face unprecedented challenges:
- Working effectively to optimize business through integrated approaches to research, manufacturing, and marketing
- Aligning employees in all functions to think about the customer experience
- Dealing with patent expiration and generics
- Anticipating competitive disruptions
The Tycoon Systems role-based Pharmaceutical Industry Business Simulation gives leaders at all levels and across several functions the opportunity to compete in a fictitious marketplace. Each team manages several products in different stages of maturity. The product portfolio can include blockbusters, generics, and products in the pipeline. Strategic investments in technology, services, and partnerships can change the game or sap valuable assets with our Pharmaceutical Industry Business Simulation. Examples include investing in solutions to improve patient compliance or awareness, strategies to accelerate time to market, or expand production.