Business Simulation Games

Create and manage your own company. In real-time, you experience competition within a simulation of real world economy.

IndustryPlayer and IndustryMasters are immersive online business games which uniquely combine the entertainment dimensions of online games with the educational value of business simulations.

IndustryMasters (browser-based) is a powerful developmental experience for next-generation executives. The simulation develops entrepreneurial and strategic management skills through an exciting and challenging blended learning experience.
We offer a number of solutions for corporate and executive education programs - covering leadership, business acumen, marketing & business strategy, entrepreneurial development, and finance for executives.
Visit IndustryMasters Homepage...

IndustryPlayer (Download 9MB) simulates all aspects of entrepreneurship: from strategy, investment and finance to the interactions with competitors, workforce, consumers, banks and our environment (CSR, Carbon Footprint). It's the ultimate choice in real-time strategy and tycoon simulation games. Just download the trial version and start playing the 1st level for free.
Visit Industryplayer Classic Homepage...

Learning Objectives

Develop an understanding of the total business picture

Experience the outcomes of their entrepreneurial decisions

Learn to anticipate the dynamics of industry competition

Get hands-on experience in competitive strategy, corporate finance and accounting

Develop managerial leadership and decisionmaking competencies

By participating in multiple simulation rounds, users experience the management of a company in changing competitive environments. And with each simulation round, the learning experience gets more intense and more fun.

MBA & Executive Education

Our simulations integrate seamlessly into high potential development programs. Leading, recognisable strategy and economic concepts are built into in the underlying simulation model, including:

Corporate and Business Unit Strategy

Porter's 5 Forces & Generic Strategies

Supply & Demand, Price Mechanism and Perfect Market modelling

Product Life Cycle, Economies of Scale and Economies of Scope

Industry Competition, Market Crowding and Real Life Business Dynamics

Benchmarking concepts and many more

Additionally many valuable accounting and corporate finance issues are dealt with in the simulation, such as real time reporting on Economic Value created, Return on Equity and Return on Capital Employed.